Optimise your car’s potential on the used car market prior to launch

Ensuring a new car has the optimum residual value after launch and across its lifecycle is key for both you and your partners’ businesses. CarToMarket evaluates the key success factors which are likely to influence your model’s RV performance. Our studies provide key insights and recommendations on how you can optimise the RV performance of a model before launch and across its lifecycle.

Every 1%-point improvement in RV performance saves c. 1 Mio. EUR of subsidies of every 10,000 vehicles sold. More attractive lease rates drive your new car sales up and you have new powerful sales arguments towards your customers, both business and retail.

  • Benefits

    • Independent and detailed assessment of your car and its commercialisation strategy by our residual value and market experts.
    • Minimisation of risk for your dealer network, re-marketing and leasing businesses
    • The potential to improve your residual values based on recommendations (especially during multi-phase CarToMarket projects; our projects start up to 5 years before the launch)
    • Product recommendations to take into consideration for future model face-lift or successor
    • Independently forecasted RVs well in advance of launch to support your proposals to fleet and finance stakeholders RV committees and dealers
  • Features

    • Comprehensive RV forecast taking into consideration around 30 factors that influence RV
    • Model inspection and test drive by an experienced analyst team
    • Analysis of key success factors in the used car market
      • Product and Concept (design, function, specification, perceived quality)
      • Pricing
      • Sales planning
      • Transaction prices
      • Brand image
    • Evaluation of strengths and weaknesses with recommendations to improve RV performance
    • Wide country coverage
      • AT, BE, CH, CZ, DE, ES, FI, FR, GR, HU, IT, NL, PL, PT, RU, SE, SI, SK, UK