Ensuring a new car has the optimum residual value after launch and across its lifecycle is key for both you and your partners’ businesses. CarToMarket evaluates the key success factors which are likely to influence your model’s RV performance. Our studies provide key insights and recommendations on how you can optimise the RV performance of a model before launch and across its lifecycle.
Every 1%-point improvement in RV performance saves c. 1 Mio. EUR of subsidies of every 10,000 vehicles sold. More attractive lease rates drive your new car sales up and you have new powerful sales arguments towards your customers, both business and retail.